J. Scott Armstrong | |
|---|---|
| Born | John Scott Armstrong March 26, 1937 |
| Died | September 28, 2023 (aged 86) |
| Nationality | American |
| Alma mater | MIT Sloan School of Management Carnegie Mellon Lehigh University |
| Scientific career | |
| Fields | Marketing, advertising |
| Institutions | The Wharton School, University of Pennsylvania |
John Scott Armstrong (March 26, 1937 – September 28, 2023[1]) was an author, forecasting and marketing expert,[2][3][4] and an Emeritus Professor of Marketing at the Wharton School of the University of Pennsylvania. Armstrong's research and writing in forecasting promote the ideas that in order to maximize accuracy, forecasting methods should rely on evidence-based methods.
- ^ "Obituary for J. Scott Armstrong". Logan Funeral Homes. Archived from the original on 2023-11-30. Retrieved 2023-11-30.
- ^ sueddeutsche.de GmbH, Munich, Germany. "Wahlforschung – Zauberformeln für den Wählerwillen – Wissen". sueddeutsche.de. Archived from the original on 2008-09-13. Retrieved 2010-04-19.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ topeditor (2007-09-05). "Grading the Forecasts of 'Experts'". Blogs.wsj.com. Archived from the original on 2014-04-13. Retrieved 2010-04-19.
- ^ "spiked | Put your money where your 'myth' is". Spiked-online.com. Archived from the original on 2010-02-06. Retrieved 2010-04-19.